Este mes inauguramos una nueva sección dentro del Blog llamada el copy del mes, que como su nombre lo indica se basa en que cada 30 días seleccionaremos ese mensaje publicitario perfecto, potente y directo que en pocas palabras logra transmitir emociones mientras desarrolla niveles de comprensión individuales a partir de ideas propias del incosciente colectivo.
El copy del mes de abril no podía ser otro que el del anuncio del magazine deportivo France Football dedicado a Lionel Messi por haberse hecho con el balón de Oro el pasado año, la contundencia del copy radica en su capacidad de remitirse al pasado para conectar con un fenomeno del presente, utilizando los mismos códigos maradonianos de siempre para refutar las comparaciones entre ambos astros, elevando a Messi por encima de la leyenda del Pelusa gracias a un giro de tuerca que nos hace reflexionar, entre muchas cosas,lo siguiente: «si debe haber una Deidad en el mundo del balompié lo más lógico es que sea el que tenga el pie de Dios y no la mano».
«El no tiene la mano de Dios, el tiene su pie»
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