martes, 15 de enero de 2013

Delta Lingerie: Voyeurs a golpe de Pokes

No existe nadie que se pueda resistir a la tentación de una prohibición, y si esta además tiene un tinte sexual, ¡Peor nos ponemos! Todos tenemos en nuestro interior un pequeño voyeur que es capaz de ponernos en acción de forma inmediata. Esto fue lo que pensó Delta Lingerie cuando decidió poner en marcha una acción para promocionar su nueva línea de ropa íntima. 

Lo interesante de la acción a pesar de su potente insight es el medio ya que se convirtieron en los primeros en realizar una acción en la app "Facebook Pokes". ¿Cómo? haciendo un llamado a ese pequeño voyeur que todos tenemos dentro para conseguir una viralidad absoluta gracias al "share effect" que produce un vídeo que no puedes volver a ver, guardar o compartir directamente.


Vía: Tclab

1 comentario:

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